Before sharing tips about citations, it is essential to know what the term citation means. A local citation is basically the online mention of a local business’s company name, address and phone number. Citations generally appear on websites and apps, social platforms and local business directories. Citations have a significant impact on local search engine rankings as well as allowing internet users to find local businesses in their area.
What does the term “NAP” mean?
For companies that want to rank well in local organic search results, a NAP (Name, address and phone number) is crucial, as search engines such as Google keeps this data in consideration when showing companies for geo-targeted searches.
How Do You Build And Earn Citations?
1. Google is fundamental
Google is the most dominant search engine when users search for information and having a Google my business listing can be incredibly beneficial to your company.
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2. High-value Core Platforms For Citations
Nearly any type of local business can feature on core social platforms which include:
- Express Update / Infogroup
- Apple maps
It is vital that the listings that are created and managed on these core platforms are hundred percent accurate and that no duplicate listings are visible on any of them.
According to the web20ranker review online, they come highly recommended when considering an SEO partner for providing companies with citation services. It can be highly useful to have such a company at your disposal for building citation, tracking your progress over time as well as alerting you as to any changes made to them.
3. Structured citations on Industry-specific and Geo-specific platforms
Depending on the physical location of your business as well as the industry you’re trading in, an additional platform may create an opportunity for building more valuable structured citations. For example: if you’re in the hospitality business, your hotel listing can be featured on travel websites such as Tripadvisor.com.
4. Citations that are unstructured
These types of citations happen when your business is referenced on sites or apps that aren’t structured for local business listings for instance blog posts; a mention in an article or on a social media page. You can expand unstructured citations by being featured on blogs, sponsoring events or participating in social media campaigns.
Another way is getting noticed by publishing content that is of exceptional quality. Once you’ve managed to build core citations, geo/industry-specific citations as well as a Google My business listing, it’s not necessary to continue developing more citations on less-valuable directories.
5. Your website
Your website is the most significant representation of your business details online. NAP entries must be spelt correctly on all the places it makes an appearance on your webpage (including headers and footers) All references must be consistent.
6. Citations have two main purposes:
- To be visible on all platforms so that consumers have access to accurate information to connect with you.
- To ensure that your business details are represented broadly and accurately on search engines such as Google and to ensure your business has a good ranking on search results.