Canadian Entrepreneur Of The Year, Bassem Ghali Presents Th…


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The key to success on online marketing comes from detailed tracking metrics and data analysis, a key focus at Green Lotus.

Canadian Entrepreneur of the Year award winner and CEO of Green Lotus Digital Marketing Agency, Bassem Ghali, presents marketing insights and the latest online lead generation strategies to Toronto business owners, marketing professionals and entrepreneurs.

In an industry where online lead generation is crucial for success and growth, businesses need to not only have an online presence but generate a healthy pipeline of leads during high and low seasons. When more than 60% of consumers start their research using search engines like Google, and more than 80% don’t visit the 2nd page of search results, it is vital for businesses to rank prominently on the first page of results.

During the presentation Bassem will explain the various methods available to dominate the first page of search results, and how to use organic and paid strategies without breaking the bank!

As with any organic search engine optimization strategy; keyword research is an important factor in ranking for relevant online searches, capturing online leads, and gaining brand visibility. User experience is a crucial factor in online conversions. Having a clean and clear landing page, an easy to navigate website that is mobile optimized, and quick access to contact information, all help boost online conversions and sales.

When the majority of searchers don’t go on to the second page of search results, the competition is fierce for a first page ranking. Pay-per-click advertising is a quick fix to the issue, placing a brand front and center on the first page of results, and generating relevant online leads.

Green Lotus specializes in both SEO and PPC services and recommends a hybrid approach to online marketing that includes elements from both methods, providing immediate lead generation through PPC advertising, and long-term boosts in search engine ranking through SEO, taking advantage of all search verticals including images, videos, news and maps.

The key to success on online marketing comes from tracking metrics and data analysis, a key focus at Green Lotus. With several methods to track the success of online marketing strategies, some more concrete than others. A particularly successful strategy is dynamic phone lead tracking where leads are tracked throughout the sales process, from search, digital, and offline marketing campaigns, to the point of contact. The tracking doesn’t stop there, all phone calls are automatically recorded, making it easy to qualify leads, coach staff, improve customer service and sales. With such detailed insights it is easy for the Green Lotus team to optimize campaigns, boost conversions, and maximize online marketing ROI.

More About Bassem Ghali, CEO & Head of Client Strategy at Green Lotus:

Bassem is a search engine marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for Canadian and international corporations including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy and Toronto Star New in Homes.

Demonstrated success in online marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals.

Bassem is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for brands. In addition to providing digital marketing services, Green Lotus places emphasis on education and training; empowering entrepreneurs, business owners and marketing professional with the knowledge and skills they need to succeed in today’s competitive online marketplace.

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