How to make DuckDuckGo your default Chrome search engine – …

Privacy-conscious web users now have a new way to search in Chrome’s address bar. Version 73 of the browser, released Tuesday, now includes the DuckDuckGo search engine as an option.

Included without fanfare, the feature enables users to search DuckDuckGo by default from the address bar, but they must set this option in the preferences.

DuckDuckGo bases its business model on the idea that advertising needn’t invade users’ privacy. The company still gets its revenues from displaying ads, but it bases them on immediate searches rather than building data profiles of people.

Earlier this month, DuckDuckGo founder Gabriel Weinberg testified before the US Senate Judiciary Committee hearing on GDPR and California’s equivalent privacy legislation, CCPA. He told the Committee:

We simply do not collect or share any personal information at all.

Kudos to Google for taking the plunge, but it is five years late to the party. Safari has supported DuckDuckGo since OSX Yosemite, released in fall 2013, and Mozilla added support in Firefox around the same time.

Google has been getting friendlier with its search rival over the last couple of months. In December 2018 it gave the domain to DuckDuckGo. Google had originally purchased that domain as part of another company acquisition and had been redirecting visitors to its own site. Handing it over resolved a lot of confusion for users, said DuckDuckGo founder and CEO Gabriel Weinberg at the time.

DuckDuckGo seemed pleased by this latest news, too: