The Best Enterprise SEO Initiative category celebrates the organic search engine optimization program that achieves the most significant results for a large-scale organization or website. The Buoy website, on which Path oversaw the optimization of 3,000+ pages, certainly fits the bill! As part of their SEO program, Path helped Buoy conduct keyword research, optimize page copy, and improve link equity in order to help increase visibility and drive mass traffic to their website.
The results of the joint efforts between Path and Buoy were overwhelming. When comparing May 2018 versus May 2017, Buoy’s organic traffic increased by 19,709%. (Yes, that’s a comma, not a period.) A section of the site dedicated to educating users about their symptoms, now ranks in the top-3 Positions for 821 unique keywords that have an aggregate search volume of 513,480. It ranks on the 1st page of Google search results for an additional 3,248 keywords (positions 4 – 6) with an aggregate search volume of 2,925,590. Recent optimizations have brought over 2.5MM in monthly organic traffic.
“There’s so much ground to break in SEO, and we’re excited to be paving the way with such an amazing partner in Buoy,” said Paul VanHevel, one of the SEO strategist’s behind the successful program.
The win is one in a string of recent victories for Path Interactive, which also recently landed on the Crain’s Best Places to Work list for the third year in a row, scooped up the #4 spot the 2017 AdAge Best Places to Work list, and was named the 2017 North America winner of the Google Premier Partner for Display Innovation.
The 2018 Search Engine Land Awards took place at Seattle’s Museum of Pop Culture on June 12th. All categories were judged by an impartial panel of Search Engine Land editorial staff members, in conjunction with representatives from Google and Bing.
The full list of 2018 Landys award winners can be found here: https://searchengineland.com/the-2018-search-engine-land-award-winners-the-full-roster-of-this-years-search-rock-stars-superheroes-300110
About Path Interactive:
Path Interactive is a digital marketing agency headquartered in New York City’s Flatiron District. Their expertise spans a full range of marketing services including SEM and display management, SEO, website design and development, and social media marketing. Path Interactive’s client list includes respected brands such as Zagat, Time Inc., Scholastic, Carmex, and Jackson Hewitt. They are recent winners of Google’s 2017 Display Innovation Award in the Americas, the 2017 WebAward for Outstanding Achievement in Web Development, and the Award of Excellence and Distinction in the 23rd Annual Communicator Awards. They have appeared on the Crain’s Best Places to Work list in 2015, 2016, and 2017, and on the AdAge Best Places to Work list in 2016 and 2017. Learn more about their work at www.pathinteractive.com.
Media Contact: Sarah Dryden, 1-646-9986231, [email protected]
SOURCE Path Interactive