Scam ads disguised as CBC news reports

January 21, 2019 admin 0

An ad pretending to be a news article The article, really an ad, can be found on Techcrunch. Although the article is supposed to be about Canadian plans for a universal basic income there are […]

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Leveraging Amazon search ads in a time of rapid change

January 19, 2019 admin 0

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers […]

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What makes people click on search ads?

January 3, 2019 admin 0

Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What makes them click? […]

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