“By utilizing the latest eCommerce tactics, companies can attract valuable customers, encourage them to interact with the brand and foster strong conversion rates that increase revenue.” — Gabriel Shaoolian, founder and executive director
BROOKLYN, N.Y. (PRWEB)
February 28, 2019
Studies show that eCommerce revenue is projected to reach $700 billion internationally by the year 2022.
With a steadily increasing reliance on eCommerce transactions, businesses are incorporating additional strategies to ensure that their brand doesn’t get lost in the shuffle and continues to grow revenue.
DesignRush.com, a B2B marketplace connecting brands with agencies, researched the leading eCommerce tactics that improve time on site, search rankings, conversions and more.
The top 5 eCommerce web design strategies include:
1. Search Engine Optimization
Research shows that 43 percent of all eCommerce traffic derives from organic Google searches. This demonstrates that almost half of all consumers are actively searching for products with the intention of converting.
Thus, eCommerce brands will benefit vastly from investing in proper SEO. Search engine optimization will enable them to attract valuable consumers and increase conversions by generating meaningful traffic.
To improve SEO rankings, eCommerce companies should:
- Optimize code.
- Ensure the site loads fast.
- Build internal links.
- Invest in external link building.
- Add meta descriptions to web pages.
- Include strategic web page titles.
- And more!
2. Clear Calls To Action
Over 90 percent of consumers that read headlines will also read calls to action. In addition, anchor text calls to action increase conversions by up to 121 percent.
By incorporating clear CTAs, brands can guide consumers along the buyer’s journey and increase the likelihood that they spend time on the website and purchase a product.
Successful calls to action have several qualities, including:
- Compelling copy.
- Clear and concise language.
- First-person language.
- A sense of urgency.
- And more!
3. Responsive Web Design
eCommerce across the board is expanding – but the importance of mobile is multiplying at an even greater rate.
Mobile eCommerce revenue is expected to surpass $420 billion by 2020. Plus, 85 percent of consumers begin a purchase on one device yet finish it on another.
Brands that create responsive and mobile friendly eCommerce sites have the power to build a more robust audience.
4. Effective Demographic Targeting
Not every Internet user will want every product available online. Therefore, it is imperative that brands target their audience accurately and create a user-friendly platform that their ideal consumers enjoy engaging with.
For example, Generation X spends more money online than Millennials and Baby Boomers. However, 30 percent of Millennials purchase products directly on Facebook.
eCommerce businesses can use a variety of tactics to hone in on their demographic successfully, such as:
- Pay-per-click ads.
- Retargeting and remarketing.
- Social media marketing.
- Paid search ads.
- And more!
5. Easy-To-Use Checkouts
Unsurprisingly, an intuitive checkout process is paramount to the success of eCommerce websites.
After all, if a consumer can’t easily complete the checkout process, they may abandon their cart, forgo the process and hinder potential business growth.
To optimize eCommerce checkouts and ensure consumers complete the process, brands should:
- Allow consumers to view their cart upon request while shopping.
- Minimize the number of steps.
- Avoid required account registration.
- Isolate the checkout process from the rest of the site.
- And more!
“eCommerce websites have one goal: Get consumers to convert,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “By utilizing the latest eCommerce tactics, companies can attract valuable customers, encourage them to interact with the brand and foster strong conversion rates that increase revenue.”
DesignRush’s Agency Listing section features the best local and global eCommerce website design companies. Some of the top eCommerce web design agencies from around the world include:
1. Absolute Web Services
Absolute Web Services is a full-service agency specializing in digital development, ecommerce and marketing. Since 1999, they have relied on their expert team of digital strategists, project managers, certified developers, and designers to provide clients with solutions that will increase business and online conversions. Through digitally led strategic and tactical solutions, they harmonize their marketing programs with sales processes to drive awareness and increase digital traffic. Their specialized approach is guaranteed to transform a company’s bottom line.
Visit Absolute Web Services at: https://www.absolutewebservices.com/
2. Applaudo Studios
Applaudo Studios provides full software development services for top tier customers in the United States, Europe, and beyond. Their team of iOS, Android and web developers have created some of the most amazing products in the mobile and web world. They take care of projects from the Inc500, Fortune500 and some of the most amazing startups around. Applaudo Studios can also support staff augmentation, temporary resource staffing needs for companies.
Visit Applaudo Studios at:https://applaudostudios.com/
3. Atomo Interactive
Atomo Interactive is an eCommerce and digital marketing agency. They create brand synergy. They make your business sell online in a Latin market, and help with product and promotion management of their clients’ stores. They create promotional and communication strategies focused on sales. They also do the follow-up and customer service to encourage the repurchase.
Visit Atomo Interactive at: http://atomointeractive.com
4. Bonsai Media Group
Bonsai Media Group is a clan of designers, developers, and marketers based in Seattle, WA. From start to finish, they handle every aspect of cultivating a profitable online presence for their clients. They do everything from designing and developing an eye-catching, results-driven website to implementing precise and effective marketing strategies for SEO, online advertising, content creation and promotion, eCommerce and beyond.
Visit Bonsai Media Group at: https://bonsaimediagroup.com/
5. The Commerce Shop
The Commerce Shop began in 2009 building websites and developing mobile apps. As they grew, their customers started asking them for eCommerce marketing help. The Commerce Shop offers the best of both worlds — eCommerce marketing and development — all under one roof.
Visit The Commerce Shop at: https://www.thecommerceshop.com/
Datadial is a highly-skilled group of individuals that can offer fantastic continuity and fluent teamwork – working together instinctively, and coming up with great ideas to make online businesses as successful as possible. They offer services in web design, eCommerce, web development, SEO, digital PR, email marketing, pay-per-click advertising, social media marketing and more. They aim to form close working relationships with their clients, and many of those have lasted years. Their clients love having a single point of contact for all their design, marketing and technology services. Clients love being able to speak directly to key people, and they love the agency’s fast speed of response.
Visit Datadial at: https://www.datadial.net/
DotcomWeavers is a top-rated, award-winning web design and development company. They are a Magento certified company that specializes in eCommerce, custom software, and mobile apps. Since 2007, they have completed over 400 projects for businesses of all sizes and industries. Between their offices in Paramus, New Jersey, and Hyderabad, India, they have over 80 team members who are all superstars at what they do. Unlike other agencies, DotcomWeavers offers a personal consultative approach that allows them to understand their clients’ business goals and technical requirements. Their innovative solutions help businesses stay competitive and support their goals, which is why their first core value is to ‘treat our clients like partners for life, understanding and keeping their best interests as our #1 priority.’
Visit DotcomWeavers at:https://www.dotcomweavers.com/
Elmwood is the world’s most effective brand design and brand experience consultancy. Elmwood began in 1977 and has studios in Leeds, London, New York, Singapore, and Melbourne. Today, Elmwood is still very much independent, offering industry-leading services in brand strategy and insight, brand identity; creative, design and activation; branded content and experience; and consulting. They can tick off a long list of sectors including retail, government, sport, media, FMCG, B2B and more. Their joint ventures also mean that they can offer specialized services in sustainability consulting, industrial design and environmental design. Elmwood has been accredited a ‘Silver’ standard by Investors in People and made the Sunday Times ‘Best 100 Companies to Work For’ in 2008 and 2011.
Visit Elmwood at: https://www.elmwood.com
With a presence across multiple continents, Factory is a team of 25 people passionate about technology. With their clients, they strive to deliver successful and innovative solutions. Factory designs and develops native mobile and web applications that people can’t stop talking about! Some of their tools include unique Android and iOS application, fresh technologies, responsive web app, the highest level of professionalism and client support, and more.
Visit Factory online at: https://www.factory.hr
10. IG Webs
IG Webs, a Huntsville web design agency, began its operation in 2004 to serve small and medium size business owners that do not have nor want in-house technical resources. They are dedicated to providing clients with an affordable solution for establishing and maintaining an internet presence. IG Webs is a small web design house in Huntsville, Alabama that can respond to you quickly. Client care and service is our top priority and they are small enough to be able to do just that, yet big enough to meet all brand demands. A quick look at their portfolio will show you our uncompromising quality and attention to detail that is noticeable.
11. JSC Interaktyvi reklama (IDEA)
IDEA is a leading web agency in Lithuania with 16 years of experience. The company provides website, web design and e-commerce development services for local, British and Scandinavian companies. They have worked with companies like Microsoft, Nestle, Apple, Kesko and Philip Morris.
Visit IDEA online at: https://www.idea.lt/
12. Magneto IT Solutions
Founded in 2009, Magneto works with passion to bring their clients’ ideas to life and create stunning applications for startups and corporate. They mainly focus on eCommerce, mobile application, custom web A]application, IOT, chatbot and more. They understand that professional service as an opportunity to walk on the path of values. Every day is a fresh challenge to adhere to essential milestone principles. From their very beginning in 2009, Magneto has been pursuing a set of values as definitive guidelines for providing quality service.
Visit Magneto IT Solutions at: https://magnetoitsolutions.com
13. Moonbird Studios, LLC
Moonbird Studios is a Newport, Rhode Island-based digital agency specializing in website design, branding, social media and application development. Moonbird Design is a small yet ultra-efficient team of developers and designers devoted to creating beautiful, useful, and feature-packed websites while also specializing in branding, social media, and mobile application development.
Visit Moonbird Studios online at: https://moonbirdstudios.com
14. Norte Digital LATAM
Norte Digital LATAM is a marketing result-oriented digital media agency and a Google Premier Partner, which has made them one of the most important agencies on the markets in which they operate. They aim to maximize the investment of their customers through powerful digital strategies. Their high level of specialization and experience in the services they offer, added to the large number of clients they serve, has given them a lead in knowledge, technique and methods to establish high degree automation processes, allowing them to spend more time optimizing our client’s campaigns. They are focused on technical knowledge, customer service, customer education, and more.
Visit Norte Digital LATAM online free at: https://norte.digital
OperationROI is a full-service e-commerce marketing management agency that specializes in developing marketing initiatives to grow successful e-commerce businesses. Their team of professionals leverage today’s biggest e-commerce channels like Amazon, Google, Walmart, eBay, Facebook, Bing and more to reach new audiences and convert sales. They are experts in a variety of channels including shopping networks, marketplaces, paid search, affiliate programs, website development, as well as e-mail and social marketing. They realize that to be successful, we must provide excellent service, so their commitment to each and every client is maintained and built outstanding campaigns while providing unmatched customer service.
Visit OperationROI at: https://www.OperationROI.com
16. Planet Web Solutions Pvt. Ltd
Established in the year 2004, Planet Web Solutions has garnered the respect to be a pioneer in the field of delivering a comprehensive range of web and mobile app development solutions across the globe. It has over 15 years of relevant expertise in the field. Planet Web Solutions are masters in providing professional web development solutions as per the unique requirements of the clients. Our team includes an optimum combination of 70+ industry experts who are well-inducted and appraised to provide the best output and maximum value.
Visit Planet Web Solutions online at:https://www.planetwebsolution.com/
PSDCenter is a Charlotte-based eCommerce development agency, specializing in major eCommerce platforms like BigCommerce, Shopify, 3dcart, Lightspeed, etc. PSDCenter also has its very own theme store where businesses can find premium themes and plugins. Apart from eCommerce design and development services, PSDCenter also provides digital marketing Services to businesses.
Visit PSDCenter online: https://www.psdcenter.com/
18. Renaissance Digital Marketing
Renaissance Digital Marketing can provide a comprehensive and aggressive digital marketing strategy to take your fast-growing eCommerce business to new heights. Marketing as a process has existed for over a millennium, with the word first finding a reference in 16th-century dictionaries. In its 19th-century form, marketing was defined as the commercial activity of buying and selling a product or service. Moving to the present, the definition of marketing has seen a substantial makeover. In a time when trends, patterns and the best strategy change at a rapid pace, keeping your business ahead of the digital marketing curve is an absolute necessity.
Visit Renaissance Digital Marketing at: https://www.21strenaissance.com/
19. RG Infotech
RG Infotech was founded in the year 2007 and recommended for its web development, eCommerce development and mobile development solutions by industry leaders. RG Infotech has been considered as a full service one stop solution provider for custom software development, mobile application development, web development, and eCommerce development by the thousands of clients worldwide. They combine proven methodologies and technology expertise of skilled IT professionals to deliver high-quality solutions.
Visit RG Infotech at: http://www.rginfotech.com
RIPEN is an agency that understands a brand’s goals and executes to exceed expectations. Professional sites need to grab eyes, get clicks, and ultimately drive orders, which is why their approach to user research, strategy, and planning work by our in-house design team leads to creating compelling commerce experiences.
Visit RIPEN at: https://www.ripen.com
Simplemachine is a family owned and operated marketing company here to connect clients and their brands to your customers. They will work with clients to make sure they are reaching their goals and most importantly, reaching your customers. Simplemachine is here to serve your business’ needs. Simplemachine is creators through web design and web development, graphic design and logo design solutions, search engine optimization (SEO), search engine marketing (SEM/Google Adwords), content marketing and social media advertising.
Visit Simplemachine at: https://simplemachinedesigns.com
SpurIT is a software development and marketing company. They specialize in e-commerce and app development, marketing services for Shopify and other eCommerce platforms. Their products are used by more than 60 000 companies monthly, covering more than 15 mln users all over the world.
Visit SpurIT at: https://spur-i-t.com/
23. The Weird Company
The Weird Company is a New York-based eCommerce agency passionate about helping businesses grow. They have assembled 3 customizable plans with only the proven, most essential elements of a profitable internet business.
Visit The Weird Company at: https://theweird.company
24. Tvisha Technologies Pvt LTD
Tvisha Technologies is a leading mobile app development company that delivers the best in the industry across all industries and domains. They have developed over 250+ applications in Android, iOS, native and hybrid. They have a team of 200+ finely polished professionals who are experts in project management, code development, web designing, UI/UX design, quality assurance, business analytics, intelligence, and many other verticals. Tvisha Technologies understands the client requirement clearly and continue to deliver the modules or projects in due time without compromising on the quality.
Visit Tvisha Technologies at: https://www.tvisha.com/
25. Xtreme Websites
Think of Xtreme Websites as the “Strategic Partner” web design company. They utilize the latest technology, design trends and online marketing strategies to automate our client’s operations and increase their online revenue. Everything they do and every recommendation they make is based on research and experience in each of their clients’ industries and on their projects. Through strategic planning, technical know-how, and dedication to their clients’ success, they have helped hundreds of clients grow, market, and run their businesses more effectively using the web.
Visit Xtreme Websites at: https://xtremewebsites.com
Brands can view the best eCommerce web design firms by average hourly rate, case studies, experience, reviews and more on DesignRush. Users can easily filter to compare eCommerce website design agencies and find the best eCommerce web designers that can improve online business growth.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best eCommerce Web Design Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, and more.